Spoken English is less formal than written English. When we speak, we compose sentences "on the fly" so we often make mistakes. Sometimes, we may choose to use a wrong word or get halfway into a sentence and suddenly realize that it was not what we really wanted to say-so we pause, and repeat what we wanted to say with a new selection of words. It is not unusual for us to change direction or topic, as well. Sometimes we say things incorrectly because it's the "in" thing to do.
Oral language is often described as sloppy or disorderly. The best way to illustrate this is to tape record someone speaking. Play the tape back and transcribe word for word what was said. You may often discover that what was spoken transcribes, literally, into poorly stated logic, long winded thoughts or even gibberish.
If your mastery of the English language and your speaking ability is exceptional, writing the way you speak may work in some instances. However, if you tend to speak, using grammatical errors, poor sentence structure and improper choices of words people will think you're an illiterate fool if you put that into print. That is definitely not the best way to make a good impression.
When we have conversations with our friends, spoken errors are politely overlooked or, if someone gets caught saying something really silly, we have a laugh over it. Your listeners can interrupt to ask you to clarify something they've misunderstood. In print, you don't have that luxury. You must write clearly and in a way that will be understood by all of your readers.
Writing requires more care than speaking. If you hear a good speech it is likely that it was written first and rehearsed. Likewise, with the news reports you hear on the radio or television.
When you prepare written copy for your ads, flyers, business letters, magazine articles, and so on, you should allow more time to organize your thoughts than you do when you're talking. Consequently, your readers expect you to use that time to review what you've written, clean up the language, and clarify the sentences that may be confusing. If you write for your business (and everyone does) you must learn to use "Standard English." That's the English that professional news announcers use. Listen to the local or national evening news. Listen to the way they use our language.
So, contrary to what we call "boutique" style of teaching, you shouldn't write as you speak ... unless you speak exceptionally well.
Here are some helpful tips:
As a small business owner
you should assess whether you are sourcing enough good ideas from outside your
immediate think group. The more ideas generated, the greater the chance of
finding innovative ways to combine them into something new.
Inspiration can strike when you least expect it, but that is rather an inefficient way to drive innovation and creativity. Want a do-it-yourself approach to decision-making and problem solving? Try one of these brainstorming techniques to develop your ideas.
Professionalism is what you do visibly that impresses and inspires others and what you do behind the scenes – integrity, self-regulation, conscientiousness – that allows you to fulfill your role to the best of your ability and gives you a sense of satisfaction and self-worth.
When you are overworked and under pressure, try these two super easy-to-implement strategies to fend off procrastination. They can be completed quickly and more importantly they work best to set the tone for an excellent day.
Kindness should extend to our colleagues and work family. In the workplace, kindness is a catalyst that helps to build trust, drives morale, improves well-being, engagement, and productivity. Kindness makes you feel good and that is a good way to spend your day.
As a professional, you want to get the job done – and done well. You do what is necessary to produce results that exceed expectations. You recognize whatever you do to keep advancing personally and professionally also helps your business to thrive.
