Digital Library

Innovating as a Start-Up

Set the tone for an Innovative Culture 

Innovation is not always easy, but nothing good ever is.  Whether you work alone or with a small staff, the key to your success is to make innovation a priority for everything you do.  Bring an innovation mindset to every aspect of building your business and how you operate it on a day to day basis.   

What does that mean?  To remain forward thinking and creative you have to be in love with progress.  Progress comes when you are curious and audacious.

Always Be Curious About the Next Best News for your Business

It's easy to stick to things because they worked in the past.  Unfortunately, that is the way that progress comes to a halt.  To be in love with progress you must be: 

  • Earnest to ask lots of questions about your business.
      
  • So curious, you keep keep asking “Why?” until you get to the bottom of things, to the root of problems, and to underlying motivations.  

  • In constant awareness, ready  to analyze what everything about your business means for your customers and your organization.  

  • Keen to improve products, service, processes, and experiences for your clients.  

Have the Courage to Challenge Conventional Wisdom or Accepted Norms

There should be no scarier words for you to hear than that's the way we've always done it.  You can play it safe, but as any innovative entrepreneur will tell you, it's much more satisfying and rewarding to summon up the courage to venture into the unknown with a new strategy, product, or event experience. It's a bit scary to defy your ego and be vulnerable because innovation so often involves risk, be it financial, reputational, emotional or physical. Yet, that is the only way meaningful change, improvements and great things happen. 

nnovation so often involves risk, be it financial, reputational, emotional or physical.

Innovation requires courage which means you must be open to:

  1. Asking the tough questions - questioning is not a means to an end, but the creative intersection where an idea sparks and an innovative moment of truth catches captures your attention. 

  2. Making bold decisions - like most of us you can take pride in the fact that everyday of your adult life you have made assessments about the relative risk of doing one thing rather than another. 

  3. Expanding your discovery network for diversity in idea generation - when you are discovery-driven you improve your chances of generating novel ideas.

  4. Testing with a new product. service, process, or the next best thing.

  5. Making mistakes - there would never be any mastery if one did not ever make a mistake.

  6. New experiences - every new experience, observing, listening, sensing, or doing  is an opportunities for knowledge, learning, and insight.

Virtually all innovation involves executing these six courageous things.

Think of it as a Puzzle with Moving Parts

When you identify a meaningful problem, consider that there might be underlying causes that triggered the problem in the first place.  You can break the problem down into smaller chunks or reverse engineer the problem to trace the problem to its origins.  You investigate the pattern of negative effects to find hidden flaws, physical, organizational or human deficiencies, conditions or the actions that contributed to the problem.   Think of it as a puzzle with several moving parts.  The best way to find the right innovation solution is to examine the parts one by one to figure out:

  • What happened.
  • Why it happened.
  • What you can do to reduce the likelihood that it will happen again.
  • Which ones you can solve by creating tangible value. 

Conduct stringent analysis, drawing out answers systematically, questioning to establish truths, reveal underlying assumptions, and separate knowledge from ignorance.

  1. Clarifying your thinking.  (Why do I think this? What exactly do I think?)

  2. Challenging assumptions (How do I know this is true? What if I thought the opposite?)

  3. Looking for evidence (How can I back this up? What are the sources?)

  4. Considering alternative perspectives (What might others think? How do I know I am correct?)

  5. Examining consequences and implications (What if I am wrong? If I am, what are the consequences?)

  6. Questioning the original questions (Why did I think that? Was I correct? What conclusions can I draw from the reasoning process?)

Then reassemble the pieces from their basic level up, making sure you understand at each connection the why of what you are doing.  Ask continuous why’s.  If you do not have the answer go back to the drawing board.

When you identify the right innovation you have to consider what taking a particular innovative step could mean for your business. Ask yourself:

  • What impact it will have on your business processes and practices?

  • What extra training may you or your staff require?

  • What resources do you need?

  • How will you finance the work?

  • Will you be creating intellectual property that will need protecting?

You know that to gain competitive advantage you have to think and do things differently than your competition.   Your innovation process starts with exploring what’s possible rather than settling for what is.  You would do that even if you were buying an existing business or revamping one.


As an entrepreneur, focus on innovation may seem like a lot of work and that is probably why so few people are willing to do it.  It’s also why the rewards for entrepreneurs who achieve "the next to impossible" tend to be so great on a personal or business level.


Expand your Discovery Network

As a small business owner you should assess whether you are sourcing enough good ideas from outside your immediate think group.  The more ideas generated, the greater the chance of finding innovative ways to combine them into something new.  

Individual Brainstorming 

Inspiration can strike when you least expect it, but that is rather an inefficient way to drive innovation and creativity. Want a do-it-yourself approach to decision-making and problem solving?  Try one of these brainstorming techniques to develop your ideas.  

Does Your Professionalism Define You?

Professionalism is what you do visibly  that impresses and inspires others and what you do behind the scenes – integrity, self-regulation, conscientiousness – that allows you to fulfill your role to the best of your ability and gives you a sense of satisfaction and self-worth.

Set the Tone for Excellent Days with 2 Easy Strategies

When you are overworked and under pressure, try these two super easy-to-implement strategies to fend off procrastination.  They can be completed quickly and more importantly they work best to set the tone for an excellent day.

Positive Energy Produces Stellar Result - Bring Good Karma to Work

Kindness should extend to our colleagues and work family.  In the workplace, kindness is a catalyst that helps to build trust, drives morale, improves well-being, engagement, and productivity.  Kindness makes you feel good and that is a good way to spend your day.

Personal SWOT Analysis for Entrepreneurs 

As a professional, you want to get the job done – and done well.  You do what is necessary to produce results that exceed expectations.  You recognize whatever you do to keep advancing personally and professionally also helps your business to thrive.